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Here’s a problem that I have entailed often and maybe some of you can sympathize with me.

I’ll be sitting around one day and think of what I believe to be a good business idea. Lets just pretend its B2C. I will then spend the next few hours or days trying to poke holes in it and massage it into something that I would be a customer of.

Therein lies the problem. I am a really bad customer. I ignore as many advertisements as I can (unless they are humorous!). I tend to do extensive research before making a purchase I am interested in or consult close friends who have expertise in the area, say cars or certain tech products. I have rarely, if ever, clicked on one of those Google advertisement links and will generally comb the internet to find exactly what I am looking for. I have used eBay all of two maybe three times in my life. I am, however, a loyal customer. Believe me, once I have used your services and you were exceptional in the service that you provided, you better believe that I will do what I can in my power to make sure people around me all know about you/your company.

So I tend to end up in one of two holes, either the idea or business is great and I may not use it myself or I will change it up so much to what I think will work and no one else will use it! I guess the question of the day is how in love with your product or idea do you have to be to go after it? Full blown blinding passion? Or more logical execution with a great understanding of the market?

September 9, 2008